Many of the major search engines now factor link popularity intotheir rankings so it is important to get as many quality Websites linking to your site as possible.What is Link Popularity?Link popularity is the total number of Web sites that link toyour site. As a result, increasing the number of relevant Websites which link to your site can improve your search enginerankings and generate more traffic to your site.Relevant LinksThe type of Web site linking to yours is very important.ExchangeSiteswise links with Web sites that have a similar theme orcontent as yours. A link from a similar Web site will countmore towards your link popularity then a link from a Web sitewith content which is not relevant to yours. For example, ifyou have a real estate Web site, you should request linkexchanges from other sites that have content pertaining tothe real estate industry.Avoid being Banned from Search EnginesDo not participate in link exchange programs or link farms.Although this seems like an easy way to exchange links withother Web sites, Google and many other search engines may bansites that participate in link exchange programs.Create a Links PageBefore you request reciprocal linking with other Web sites, youshould set up a ‘Links’ page on your site. You can also add yourcontact information so other Webmasters can request linkexchanges with you.